Saturday 30 May 2009

END OF MODULE SELF-EVALUATION

1. What skills have you developed through this module and how effectively do you think you have applied them?
Through this module I have learnt a lot more about After Effects and how to use things such as expressions, animation presets, lighting effects and how to create the impression of 3D animation. I feel I have demonstrated these most effectively within the MTV brief, I have also improved my own time management dramatically, keeping on top of 3 briefs at once and my Video Elective which ran for 3 of the 5weeks was a challenge but a rewarding one. Finally I have developed my audio abilities through mixing my own sound tracks along with sound effects, something which is also best exampled in the MTV resolution.
2. What approaches to methods of research have you developed and how have they informed your design development process?
Through out the 5 weeks I have researched through conventional means of the internet and looking at books but I have also developed my storyboarding techniques, deciding on compositions and movements before moving onto the production. Whilst researching my own and after effects abilities through trial and error animation. In order to test what was capable within my projects. This informs my design development massively as It reveals to me what I can and cannot do within the briefs.

3. What strengths can you identify in your work and how have/will you capitalise on these?
The strengths in my work lie mainly in the actual production of moving image, within the MTV brief I would say that the animation its self along with the soundtrack was one of the strongest points. Where as I believe the strongest point of my science museum brief is the concept. Which works to leave people wanting more whilst being scientifically understandable.

4. What weaknesses can you identify in your work and how will you address these more fully?
I tend to find it hard to develop my ideas and document it before shooting into a final resolution, this is a re-accruing weakness of mine which I am trying to address and am improving on, but generally my development still suffers. Sometimes working longer than I like on development makes me feel I am chasing grades, something that I do not want to do.
Also being a student, time management is one of the hardest things to contend with, I feel that mine is improving but the idea of being lazy is still one of my biggest weaknesses.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
I would do my 2day brief earlier in the 5weeks in order to reduce stress later on.
I would research the 3 briefs right at the start in order to get an understanding of what I was going to do for all of them, this would also prevent stress later on.
I would re mix the sound as my science museum animation is very quite and needs adjusting.
I would attempt to learn how to use MAYA for any 3D animation, this would improve my own skills whilst hopefully improving the aesthetic of my resolution.
And finally I would test animate any smaller animations I might do like the science museum one and any other possible out comes, possibly very quickly but in order to establish which is the best concept.

Wednesday 27 May 2009

Exploded View

This view shows the inner workings of my animation, as you can see it relies completely on the perspective of the camera. by adding a new camera and changing its position this view reveals my robot and city scenery 3D positions.

MTV Morph so far 5

MTV Sound Test

MTV Sound Clips



graphics
Quantcast

Thursday 21 May 2009

Sunday 17 May 2009

Saturday 16 May 2009

Wednesday 13 May 2009

Tuesday 12 May 2009

Monday 11 May 2009

Animation Imagery














This last image is a scan of the sheet i was using to draw my animation elements to prevent ink going through my pad. I decided to include it because it has made a quite interesting mess of ink.

Robot



Thursday 7 May 2009

Final storyboard narrative

I have decided on the MTV-Robot storyboards, the storyboards below are a reworked version of the originals. I have decided on using the Giant Robot because the brief calls for a youthful feel, appealing to the target audience of 16-24. An age group which are familiar with transformers as a nostalgic representation of their own youth. MTV's Prposal is that MTV is a celebration of youth, so to "morph" MTV into a giant robot is an illustration of MTV's youthful imagination. Once transformed a large task or event would usually make the transformation credible but in this case the robot simply sits down to watch tv for a humorous twist.


Wednesday 6 May 2009

Initial Storyboards

These were my initial ideas for what i could produce.
MTV-Robot

MTV-Akira
MTV-Hoover
MTV-Hypno & Elephant
MTV-City
MTV-DNA Imprint




Monday 4 May 2009

D&AD Youtube Channel

To view click here

Other MTV Ads







Other MTV Idents

These Idents were found in a long list of home made/non-official idents on youtube.
they give me a sense of what is out there for MTV at the minute and what the creative people want to see on MTV.
The following videos range from very good to very bad, in no specific order.
I think from researching the brief i have decided my submission will be in the form of an animated Ident.





























Transformer

Classic MTV Idents

MTV


MTV UK Website

MTV BLOG

These 2 sites will provide the current aesthetic of MTV, my decision is how ever to change not only the function but the visual of MTV. these sites will be a great reference for what already appeals to the MTV audience.

The Brief